Co-op has launched Co-op Media Network Out of Home, formally entering the UK digital OOH advertising market as a standalone media owner. The convenience retailer said it makes it the UK’s #4 digital outdoor advertiser. Operated with Smart Outdoor, the proposition uses 1,000 front-of-store digital screens, targeting local everyday journeys, and can reach more than 1 million people across 23 locations where digital outdoor advertising has previously been limited. (Co-op)