Retailers now own marketing platforms such as banner ads and loyalty apps
The Retail Cities Approach
Retail loyalty review
Example of a Retail Cities Solution
Discount shoppers rapidly embraced a new loyalty app, making it difficult for some brands to get featured in the ‘treasure hunt’ instore service. Retail Cities provides insights on how the loyalty app changes the path-to-purchase from pre-shop, to shop, to post-shop consumer activities, helping guide trade marketing investments and engage the sales force to discuss the correct topics with the buyer.