Allegro sees rapid uptake for its AI assistant
Polish ecommerce marketplace Allegro said its AI shopping assistant now has 500,000 monthly users. The conversational tool, built using Google language models, recommends products based on shoppers’ needs and has launched its first marketing campaign. Allegro is running around 100 AI projects and expects approximately 40% of its technology portfolio to use AI by year-end, spanning shopping, seller tools, logistics, advertising and internal product development. (Allegro)
