Amazon Prime Day 2026 continued trailing last year, with average order value down to USD46.89 from USD57.12 and average household spend falling to USD104.86 from USD126.26, according to Numerator. Some 70% of items sold were priced below USD20, while only 2% exceeded USD100. Nearly half of shoppers also used or planned to use Walmart Deals and 33% Target Circle Deal Days. (Chain Store Age)