Asda will launch a multi-brand World Cup activation across selected UK outlets from 17 to 27 June. The Bring It Home experience, created with Hyphen, will feature a players’ tunnel, crowd noise, lighting, live actors, commentators and photo areas. Brand partners Coca-Cola, Lynx and Budweiser will offer a game, fragrance experience and 0% Budweiser sampling bar as Asda seeks to drive football-related shopper engagement. (Grocery Gazette)