Carrefour Belgium has tested grocery shopping through ChatGPT since September, letting customers activate a plugin and use @Carrefour Belgium to build lists, check local stock, order via their Bonus Card and choose delivery or Drive collection. Jean-Philippe Blerot, head of digital projects and ecommerce, said the aim is to understand how agent AI changes search and buying behaviour. Customers are shifting from keywords to full-sentence questions and could save an hour. (RetailDetail)