Carrefour Belgium uses WhatsApp and AI for hiring
French grocery retailer Carrefour has introduced an AI-powered WhatsApp tool in Belgium to recruit franchisees and simplify early-stage applications. Developed with The Selection Lab, the assistant answers questions about financial terms, operating models and management responsibilities before screening candidates. Applicants meeting Carrefour’s requirements can then book a 20-minute interview directly with a recruitment manager. (infoRETAIL)
