Carrefour debuts new Belgian franchise banner
French grocery group Carrefour has launched Shopeez in Belgium with wholesaler Trendy Foods, targeting independent convenience retailers. Ten pilot outlets have opened, with an initial goal of 100 locations. Stores, typically 50-250m2, remain independently operated but gain access to more than 1,000 Carrefour own-label products, merchandising support and Trendy Foods logistics. The concept targets grocers, night shops and service stations in urban and rural areas. (Linéaires)
