Carrefour redesigns own brands to align with Act for Food
French grocery group Carrefour is redesigning own-label packaging to give greater prominence to its Act for Food programme. New packs will feature up to three front-of-pack icons highlighting attributes including ingredients, production methods, recyclability, nutrition and sourcing, drawn from around 50 possible claims. Carrefour aims to use the scheme to differentiate its private-label ranges and strengthen consumer preference for the Carrefour brand. (Olivier Dauvers)
