Edeka is sharpening its value positioning with a stronger focus on entry-price products as competition from discounters intensifies. The retailer is expanding prominent promotion of low-priced own-label ranges and highlighting price comparisons while continuing to stress assortment and quality. The move builds on earlier efforts to strengthen Edeka’s discount credentials and comes as German grocers compete more aggressively for price-sensitive shoppers. (Lebensmittel Zeitung)