German hypermarket chain Kaufland has joined Nanovo’s retail media network in Poland, combining more than 1,000 digital in-store screens with its mobile app. Kaufland said the partnership would create an integrated advertising ecosystem, enabling brands to reach shoppers at key points in the purchasing journey. The retailer’s app has millions of users, providing additional scope for targeted campaigns linking physical outlets with digital customer interactions. (Wiadomości Handlowe)