Kaufland will replace existing non-food own-label brands with Schwarz Group labels associated with Lidl, including Silvercrest, Crivit, Livarno, Esmara and Lupilu. The retailer said the move would simplify its assortment and improve brand visibility, with Crivit and Silvercrest arriving first and other labels to follow in the coming months. The overhaul means Kaufland will phase out legacy labels including Newcential, Spice&Soul, Switch On, Oyanda, Kuniboo and Liv&Bo. (Echo24)