E.Leclerc is developing a new household merchandising concept, showcased comprehensively at its Bain-de-Bretagne hypermarket. The non-decorative household section divides products into laundry, kitchen and bathroom areas, alongside a household chemicals section. The format represents another step towards a more consistent Leclerc store concept, building on existing approaches used for beauty, tableware, home decoration and wine. (Olivier Dauvers)