Lidl is bringing Barcelona-based SCRM, the technology hub behind its Lidl Plus loyalty programme, back under the retailer’s direct control from Schwarz Digits. The move forms part of parent Schwarz Group’s restructuring of its digital operations, with mature retail-focused businesses returning to Lidl and Kaufland while Schwarz Digits concentrates on Cloud, cybersecurity, AI and other technology services. SCRM was acquired by Lidl in 2018. (Lebensmittel Zeitung)