Lidl Plus has reached 10 million users in Spain, eight years after launching as the country’s first fully digital grocery loyalty programme. The app now combines personalised offers, digital receipts, Lidl Pay, online shopping and a points scheme offering more than 400 rewards. Lidl is marking the milestone with a promotion awarding two customers up to EUR250,000 each towards buying a home. Lidl operates more than 730 stores across Spain. (Lidl)