Morrisons innovates in assisted product navigation
UK supermarket Morrisons is adding flashing electronic shelf labels to help shoppers locate products. Customers using its AI-powered Product Finder will be directed to the correct aisle and can trigger the relevant label to blink. More than 200 outlets are expected to receive the technology by end-November, ahead of a wider rollout next year. Product Finder, powered by Google Gemini, handles more than 50,000 daily searches during peak periods. (Grocery Gazette)
