German retail group Rewe is extending its retail media business to DIY chain Toom, allowing advertisers to run campaigns across its online shop and in-store digital screens. Rewe Group Retail Media Connect will manage the new omnichannel inventory, adding Toom to existing operations spanning Rewe, Penny and ZooRoyal. The move broadens Rewe’s advertising reach beyond grocery and petcare into the home improvement market. (Lebensmittel Zeitung)