Temu helps European sellers find new markets

Chinese ecommerce marketplace Temu said 34% of surveyed European sellers had expanded into new international markets through its platform, while half increased operating or production capacity, hired staff or both. The survey covered 152 Temu sellers across six European countries. Three-quarters described Temu as an important additional or primary sales channel. Its Local Seller Programme now operates in more than 35 markets, with further cross-border expansion planned. (Neuhandeln)