Walmart shares redesign for its Great Value private brand
Walmart has overhauled packaging for its flagship private label Great Value, its biggest own-brand range and the largest US food and consumables CPG brand, marking its first full refresh in more than a decade. The retailer said Great Value appeared in 9/10 US households and helped the average family save 35% a year. The redesign will cover nearly 10,000 food and consumables lines over two years. (Walmart)
