Żabka revamps its popular loyalty programme
Polish convenience chain Żabka is launching a new loyalty programme, introducing Skoki, a gamified mechanic rewarding regular purchases made with an e-receipt without requiring customers to spend żappsy points. Progress bars and personalised challenges offer rewards such as extra points, product discounts or vouchers. Żappsy will still accrue at four points per złoty, and points earned under the old scheme can be redeemed until year-end. The Żappka app has 11.3 million users. (Żabka)
