George has over 20 years of experience with blue chip FMCGs. He has partnered with Commercial and Sales teams to drive shopper-led engagement with Retailers across Europe, the Middle East and Africa. He has delivered channel strategy and Category plans for Grocery, Discounters, Convenience, Pharma, HoReCa and e-Comm for F&B and Personal Care categories. George has set up Praxis121 to deliver results and develop capabilities for your commercial team. Warwick Business School graduate with an Master’s in Management Science.