Gwen Morrison

About Gwen

Gwen’s career is focused on the intersection of retail experience, brand activation and innovation. 

As CEO for WPP’s Global Retail Practice, she spent over 15 years helping clients and agencies navigate the dynamic retail environment across the world with focus on shopper behavior, technology transformation, format development and corporate responsibility.  She has worked with major international brands across CPG, Retail, Fashion,  Banking and Automotive. 

 Gwen has led industry research in emerging markets and has written for business publications such as HBR and Brandweek.  She serves on the editorial board of Journal of Brand Strategy.  A frequent speaker at international conferences including National Retail Federation, CES, and Retail Leaders Forum in Sydney Gwen also guest lectures at Northwestern University, U of C Berkley and University of Arizona. Gwen serves on the Advisory Board of Fashion Group International.  

 She is a senior advisor to Open Voice Network and  co-chaired  their  Commerce Community.